Giving Tuesday is celebrated on the Tuesday after Thanksgiving every year. This year, we will celebrate this day of giving on December 3rd. Giving Tuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation as a day that encourages people to do good!
What is Giving Tuesday?
This is a significant day for nonprofit organizations to get their voice out there and drive attention to a larger audience. Nonprofits have a full day of opportunities and should advertise their organization leading up to Giving Tuesday. Families, businesses, and charities all join together to celebrate this day of generosity! Since many members of the general public know about this day and may even set aside money each year to make a donation, it’s the perfect chance for nonprofits to highlight their missions, solicit donations, and gain new supporters.
Because every nonprofit organization is different and have varying resources, sometimes a nonprofit’s involvement may be as simple as sharing a social media post or sending an email newsletter. It’s truly up to you and your organization! Giving Tuesday has been a game-changer for nonprofits. It has propelled countless organizations towards their missions with unprecedented support, love, and generosity. As this day continues to gain momentum, the potential for even greater growth and significance is ahead. Read further to learn about how to prepare and 10 inspiring Giving Tuesday campaign ideas!
How to Prepare a Campaign for Giving Tuesday
- Start planning early
It all starts with planning. Begin well in advance and allow ample time to craft a comprehensive online fundraising strategy. Be sure to consider all aspects, from outreach to messaging and logistics. An organized and structured plan ensures that every effort is deliberate, maximizing the impact of your campaign.
- Define your goals and objectives
What is your number one goal for your nonprofit on Giving Tuesday? What does success look like for you? Clearly articulating your goals provides a clear roadmap for your Giving Tuesday campaign. Additionally, it enables you to measure your progress and celebrate your achievements in terms of your fundraising profit.
- Assemble a Giving Tuesday team
Collaboration is vital to any successful campaign. Whether it is 3 people or 30, you must establish a dedicated Giving Tuesday team within your nonprofit. Each member has their own unique perspectives and strengths, contributing to a well-rounded fundraising strategy. Make sure to assign roles and responsibilities, ensuring everyone is on the same page!
- Leverage your existing supporter base
Your current supporters are the backbone of your nonprofit’s success. Be sure to engage with them early on, sharing your Giving Tuesday plans and ideas! Invite them to give their input and encourage them spread the word within their networks. Their enthusiasm and efforts can significantly amplify the reach and impact of your overall campaign.
10 Giving Tuesday Campaign Ideas:
1. Create a donation page for Giving Tuesday
Every nonprofit needs a donation page year-round, but it’s very valuable to have one specifically made for Giving Tuesday. These pages are landed on after people click a link on your website, email, marketing materials, donate button, or social media. Keep your landing page copy succinct, sharing eye-catching visuals, linking to social media, and more. Make sure to brand this page with your specific Giving Tuesday goals and keep all your information in one easy-to-read place. The less people have to scroll and click, the more likely they will donate. These tips will help you design the best possible Giving Tuesday landing page to drive more donations for your campaign – and start building lasting relationships with your donors!
With Rhino Nonprofit, you can accept donations right from your website, making it a seamless experience for your donors! Accept one-time or recurring donations online. Create unlimited donation forms from our nonprofit software and embed those widgets on your website. Beyond your campaigns, make the donation process simple for both you and your donors!
2. Email campaign for Giving Tuesday
Email marketing is one of the best ways to connect with your supporters. Through email, you can show donors the impact they’re making and the gratitude your organization has for them. With weeks leading up to the event, send out a captivating email once or twice a week encouraging supporters to donate for Giving Tuesday. Whether you’re sending emails about Giving Tuesday events, merchandise, or simply just asking for donations, the choice is yours! Be sure to include a captivating subject line and make your call-to-action (CTA) hard to resist!
3. Social media campaign for Giving Tuesday
In this digital age, social media campaigns are highly effective fundraising ideas that can lead to a major increase in donations! Launching a social media campaign is more than just posting images or trying to stay “trendy.” It is a strategic way to advertise and gain donations. Since Giving Tuesday is a global movement that is becoming more and more well known, social media campaigns are a great way to encourage your supporters or prospects to donate, participate in an act of service, or attend an event on the day of.
Create a viral hashtag to turn your Giving Tuesday campaign into something bigger. You want a hashtag that’s catchy, easy to remember, and tied to your cause. Pair it with a challenge that encourages people to take action – whether it’s sharing a photo, making a donation, or completing a fun task. When people share posts and tag their friends, your campaign can spread quickly!
4. Direct mail campaign for Giving Tuesday
Send letters to supporters with compelling images and fundraising requests. Letters, postcards, and self-mailers are great forms of marketing because they look professional, show the value in your nonprofit, and accurately deliver your message. All that your direct mailers need to have is something identifying your organization, a call-to-action (CTA), and a way for people to contact you. The rest is up to you. Get creative and grab people’s attention for Giving Tuesday! Make sure you send out your mailers early enough before the day of giving. Below are some reasons why direct mail still works:
- Direct mail is interactive
- It’s memorable
- It can have a bigger reach
- It offers a lot of ways to get creative
- There’s not a lot of competition
5. Sell Merchandise for Giving Tuesday
Selling merchandise is a popular fundraising idea for organizations of all kinds! There is a variety of custom merchandise you can sell: t-shirts, hoodies, hats, water bottles, and beyond. Create merchandise specifically for Giving Tuesday so people can rep both your organization and the annual day of giving! Selling merchandise is an effective strategy and a great way to boost donations. When supporters use or wear your products in public, they’re passively promoting your nonprofit organization! You can create compelling designs that represent your brand and commemorate Giving Tuesday. Don’t forget to take it a step further and advertise your products on social media and your website to spread the word!
6. Peer-to-peer fundraising for Giving Tuesday
Peer-to-peer fundraising (P2P) is a method in which individual supporters collect donations from family, friends, and colleagues on behalf of your nonprofit organization. This fundraising method can either be implemented in-person or online… it’s completely up to you! Recruit volunteers among your supporters to reach out to and collect donations from your friends and family. They can raise money for Giving Tuesday through a variety of activities, such as exciting events or selling branded merchandise. The ultimate goal of P2P fundraising campaigns is to organically expand your nonprofit’s reach to networks of all kinds. Get everyone excited about Giving Tuesday and encourage them to gather as many donations as possible!
7. Matching gifts campaign for Giving Tuesday
Since Giving Tuesday is more widely known than any solo campaign you could run, it’s a great opportunity to reach out to local businesses for matching gifts! You can expect to see an increase in donor engagement on Giving Tuesday, so why not motivate donors to double their impact? With matching gifts, supporters can invest in their favorite nonprofits, and their employers pledge to match those gifts with their own funds. This means multiplying donations for your mission! How matching gifts work:
- Step 1: The employee finds out whether their company matches the gifts
- Step 2: An employee donates to your cause
- Step 3: An employee requests a match from their employer
- Step 4: Employer reviews the matching gift request
- Step 5: Employer approves the match
- Step 6: Don’t forget to thank donors for taking part!
8. Fitness charity run for Giving Tuesday
If your nonprofit organization wants to center Giving Tuesday around a single event, host a fitness charity run! This event can be held for both in-person and remote audiences. Invite your supporters to run, walk, or even crawl across the finish line to support your organization! If you’re hosting this event remotely, make sure to arm your supporters with a mileage tracking app or other device so that they can time their run. You can collect registrations online and allow people to complete the run at any time on Giving Tuesday itself. Don’t forget to post updates announcing top runners throughout the day so people can keep their motivation high!
9. Text-to-give for Giving Tuesday
What’s easier than sending a quick text message to get the word out? Text-to-give campaigns are essentially a short-cut for your donors to give to your cause. This is the perfect opportunity for people to give when they’re on-the-go! They simply text a predetermined code to a phone number that your nonprofit has set up with a text-to-give provider, and donors can give right then and there. This Giving Tuesday is a great way to encourage supporters on the go to donate to your campaign, especially towards the end of your 24-hour time frame.
10. Pledge drive for Giving Tuesday
Giving Tuesday is a perfect time to get recurring donors to sign up. Instead of asking donors to give one time, ask them to give on a recurring basis. Make them feel special and frame your pledge drive as a special Giving Tuesday donor drive, where all who sign up on that day receive a special gift. Your gift can be anything from a digital download to a free t-shirt. The choice is yours! Get creative and be sure to select items that resonate with your donor base. Beyond Giving Tuesday, a pledge drive will result in more donation success as donations accumulate. Recurring donors bring you consistent income over time!
Thank your donors through Email!
Above all else, don’t forget to thank your donors! There are many ways to do so. One of the easiest and most effective ways to show your thanks is through email. Your organization shouldn’t make the mistake of overlooking the importance of a confirmation email, especially because a donation receipt can make or break your relationship with a donor. Although email may feel slightly impersonal, you can make a lasting impression on your donors with the right design and content! Your donors will greatly appreciate it. Make sure to include:
- A personalized greeting
- A sincere thank you
- A statement of impact (i.e., “Because of your donation, we’ll be able to feed five families.”)
- Ideas for future involvement with your organization, like volunteer opportunities, recurring giving, and social sharing.
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Giving Tuesday is celebrated on the Tuesday after Thanksgiving every year. This year, we will celebrate this day of giving on December 3rd. Giving Tuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation as a day that encourages people to do good!
What is Giving Tuesday?
This is a significant day for nonprofit organizations to get their voice out there and drive attention to a larger audience. Nonprofits have a full day of opportunities and should advertise their organization leading up to Giving Tuesday. Families, businesses, and charities all join together to celebrate this day of generosity! Since many members of the general public know about this day and may even set aside money each year to make a donation, it’s the perfect chance for nonprofits to highlight their missions, solicit donations, and gain new supporters.
Because every nonprofit organization is different and have varying resources, sometimes a nonprofit’s involvement may be as simple as sharing a social media post or sending an email newsletter. It’s truly up to you and your organization! Giving Tuesday has been a game-changer for nonprofits. It has propelled countless organizations towards their missions with unprecedented support, love, and generosity. As this day continues to gain momentum, the potential for even greater growth and significance is ahead. Read further to learn about how to prepare and 10 inspiring Giving Tuesday campaign ideas!
How to Prepare a Campaign for Giving Tuesday
- Start planning early
It all starts with planning. Begin well in advance and allow ample time to craft a comprehensive online fundraising strategy. Be sure to consider all aspects, from outreach to messaging and logistics. An organized and structured plan ensures that every effort is deliberate, maximizing the impact of your campaign.
- Define your goals and objectives
What is your number one goal for your nonprofit on Giving Tuesday? What does success look like for you? Clearly articulating your goals provides a clear roadmap for your Giving Tuesday campaign. Additionally, it enables you to measure your progress and celebrate your achievements in terms of your fundraising profit.
- Assemble a Giving Tuesday team
Collaboration is vital to any successful campaign. Whether it is 3 people or 30, you must establish a dedicated Giving Tuesday team within your nonprofit. Each member has their own unique perspectives and strengths, contributing to a well-rounded fundraising strategy. Make sure to assign roles and responsibilities, ensuring everyone is on the same page!
- Leverage your existing supporter base
Your current supporters are the backbone of your nonprofit’s success. Be sure to engage with them early on, sharing your Giving Tuesday plans and ideas! Invite them to give their input and encourage them spread the word within their networks. Their enthusiasm and efforts can significantly amplify the reach and impact of your overall campaign.
10 Giving Tuesday Campaign Ideas:
1. Create a donation page for Giving Tuesday
Every nonprofit needs a donation page year-round, but it’s very valuable to have one specifically made for Giving Tuesday. These pages are landed on after people click a link on your website, email, marketing materials, donate button, or social media. Keep your landing page copy succinct, sharing eye-catching visuals, linking to social media, and more. Make sure to brand this page with your specific Giving Tuesday goals and keep all your information in one easy-to-read place. The less people have to scroll and click, the more likely they will donate. These tips will help you design the best possible Giving Tuesday landing page to drive more donations for your campaign – and start building lasting relationships with your donors!
With Rhino Nonprofit, you can accept donations right from your website, making it a seamless experience for your donors! Accept one-time or recurring donations online. Create unlimited donation forms from our nonprofit software and embed those widgets on your website. Beyond your campaigns, make the donation process simple for both you and your donors!
2. Email campaign for Giving Tuesday
Email marketing is one of the best ways to connect with your supporters. Through email, you can show donors the impact they’re making and the gratitude your organization has for them. With weeks leading up to the event, send out a captivating email once or twice a week encouraging supporters to donate for Giving Tuesday. Whether you’re sending emails about Giving Tuesday events, merchandise, or simply just asking for donations, the choice is yours! Be sure to include a captivating subject line and make your call-to-action (CTA) hard to resist!
3. Social media campaign for Giving Tuesday
In this digital age, social media campaigns are highly effective fundraising ideas that can lead to a major increase in donations! Launching a social media campaign is more than just posting images or trying to stay “trendy.” It is a strategic way to advertise and gain donations. Since Giving Tuesday is a global movement that is becoming more and more well known, social media campaigns are a great way to encourage your supporters or prospects to donate, participate in an act of service, or attend an event on the day of.
Create a viral hashtag to turn your Giving Tuesday campaign into something bigger. You want a hashtag that’s catchy, easy to remember, and tied to your cause. Pair it with a challenge that encourages people to take action – whether it’s sharing a photo, making a donation, or completing a fun task. When people share posts and tag their friends, your campaign can spread quickly!
4. Direct mail campaign for Giving Tuesday
Send letters to supporters with compelling images and fundraising requests. Letters, postcards, and self-mailers are great forms of marketing because they look professional, show the value in your nonprofit, and accurately deliver your message. All that your direct mailers need to have is something identifying your organization, a call-to-action (CTA), and a way for people to contact you. The rest is up to you. Get creative and grab people’s attention for Giving Tuesday! Make sure you send out your mailers early enough before the day of giving. Below are some reasons why direct mail still works:
- Direct mail is interactive
- It’s memorable
- It can have a bigger reach
- It offers a lot of ways to get creative
- There’s not a lot of competition
5. Sell Merchandise for Giving Tuesday
Selling merchandise is a popular fundraising idea for organizations of all kinds! There is a variety of custom merchandise you can sell: t-shirts, hoodies, hats, water bottles, and beyond. Create merchandise specifically for Giving Tuesday so people can rep both your organization and the annual day of giving! Selling merchandise is an effective strategy and a great way to boost donations. When supporters use or wear your products in public, they’re passively promoting your nonprofit organization! You can create compelling designs that represent your brand and commemorate Giving Tuesday. Don’t forget to take it a step further and advertise your products on social media and your website to spread the word!
6. Peer-to-peer fundraising for Giving Tuesday
Peer-to-peer fundraising (P2P) is a method in which individual supporters collect donations from family, friends, and colleagues on behalf of your nonprofit organization. This fundraising method can either be implemented in-person or online… it’s completely up to you! Recruit volunteers among your supporters to reach out to and collect donations from your friends and family. They can raise money for Giving Tuesday through a variety of activities, such as exciting events or selling branded merchandise. The ultimate goal of P2P fundraising campaigns is to organically expand your nonprofit’s reach to networks of all kinds. Get everyone excited about Giving Tuesday and encourage them to gather as many donations as possible!
7. Matching gifts campaign for Giving Tuesday
Since Giving Tuesday is more widely known than any solo campaign you could run, it’s a great opportunity to reach out to local businesses for matching gifts! You can expect to see an increase in donor engagement on Giving Tuesday, so why not motivate donors to double their impact? With matching gifts, supporters can invest in their favorite nonprofits, and their employers pledge to match those gifts with their own funds. This means multiplying donations for your mission! How matching gifts work:
- Step 1: The employee finds out whether their company matches the gifts
- Step 2: An employee donates to your cause
- Step 3: An employee requests a match from their employer
- Step 4: Employer reviews the matching gift request
- Step 5: Employer approves the match
- Step 6: Don’t forget to thank donors for taking part!
8. Fitness charity run for Giving Tuesday
If your nonprofit organization wants to center Giving Tuesday around a single event, host a fitness charity run! This event can be held for both in-person and remote audiences. Invite your supporters to run, walk, or even crawl across the finish line to support your organization! If you’re hosting this event remotely, make sure to arm your supporters with a mileage tracking app or other device so that they can time their run. You can collect registrations online and allow people to complete the run at any time on Giving Tuesday itself. Don’t forget to post updates announcing top runners throughout the day so people can keep their motivation high!
9. Text-to-give for Giving Tuesday
What’s easier than sending a quick text message to get the word out? Text-to-give campaigns are essentially a short-cut for your donors to give to your cause. This is the perfect opportunity for people to give when they’re on-the-go! They simply text a predetermined code to a phone number that your nonprofit has set up with a text-to-give provider, and donors can give right then and there. This Giving Tuesday is a great way to encourage supporters on the go to donate to your campaign, especially towards the end of your 24-hour time frame.
10. Pledge drive for Giving Tuesday
Giving Tuesday is a perfect time to get recurring donors to sign up. Instead of asking donors to give one time, ask them to give on a recurring basis. Make them feel special and frame your pledge drive as a special Giving Tuesday donor drive, where all who sign up on that day receive a special gift. Your gift can be anything from a digital download to a free t-shirt. The choice is yours! Get creative and be sure to select items that resonate with your donor base. Beyond Giving Tuesday, a pledge drive will result in more donation success as donations accumulate. Recurring donors bring you consistent income over time!
Thank your donors through Email!
Above all else, don’t forget to thank your donors! There are many ways to do so. One of the easiest and most effective ways to show your thanks is through email. Your organization shouldn’t make the mistake of overlooking the importance of a confirmation email, especially because a donation receipt can make or break your relationship with a donor. Although email may feel slightly impersonal, you can make a lasting impression on your donors with the right design and content! Your donors will greatly appreciate it. Make sure to include:
- A personalized greeting
- A sincere thank you
- A statement of impact (i.e., “Because of your donation, we’ll be able to feed five families.”)
- Ideas for future involvement with your organization, like volunteer opportunities, recurring giving, and social sharing.
10 Fundraising Ideas and Strategies
August 22, 2024
No Comments
Are you looking for new fundraising ideas to grow your nonprofit? Use these 10 creative fundraising strategies to boost donations for your charitable organization. 10
Top 5 Generous Features for NonProfit Software
July 29, 2024
No Comments
Are you in search of the best nonprofit software for your charitable organization? Tired of giving away your money each month to greedy software vendors?
Charity Challenges for Nonprofit Organizations
June 4, 2024
1 Comment
What are Charity Challenges? Charity challenges are organized campaigns or events that are hosted to raise funds and awareness for a charitable cause. Nonprofit organizations are
The post Giving Tuesday | 10 Campaign Ideas appeared first on .
The post Giving Tuesday | 10 Campaign Ideas appeared first on .
